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Meaningful link text

When designing websites, it’s essential to pay careful attention to the links and buttons you include. Ensure that your link text clearly communicates the destination or purpose of the link to the user.

If the link is embedded within a larger body of text, the surrounding context should also help explain what the link will do or where it will lead. When using buttons alone, the text on the button should always clearly convey both the purpose and the target of the link.

What do you have to consider?

Link text

Link texts such as “Read more” or “click here” are not a good practice. Try to use “Read more about XY” or “Click here to find…”

Clear target

If surrounding text is present the above may not apply. Try to make clear what the link target is through the text context.

Used links

Please avoid using the same link text like “Click here” for two different links

ATTENTION! Use the “Check Links” Module inside TYPO3 to find and eliminate broken links very easy.

Some examples for meaningful link text

"Explore [Topic] in Detail"

"Find Out More About [Event/Announcement]"

"Discover Our Work with [Client/Industry]"

"View Full [Product Name] Details"

This could also help you

Write Understandable Content

Write Understandable Content

This topic is not web-only but might also influence more than one area of your job. In multiple cases you might be creating textual content for the website or any other medium.

Click here to learn more about understandable content.

Meaningful Link Text

Meaningful Link Text

When designing websites, it’s essential to pay careful attention to the links and buttons you include. Ensure that your link text clearly communicates the destination or purpose of the link to the user.

Click here to learn more about meaningful link text.

Alternative Text

Alternative Text

Use alternative text (Alt Text) to provide a brief description of the image for people who are visually impaired or blind, allowing screen readers to convey the content. Alt Text is only necessary when it is contextually relevant and important.

Click here to learn how to set alternative text.

Avoid text on images

Avoid text on images

Screen readers cannot recognize text within images. Therefore, avoid placing text content within images to ensure that people who are visually impaired or blind do not miss out on any information.

Click here to learn how to avoid text on images.

Logical headline structure

Logical headline structure

Ensure that your headlines are arranged in a logical order and that they have a semantic relationship to the following text.

Click here to learn how to build a logical headline structure.