Alternative Text

Use alternative text (Alt Text) to provide a brief description of the image for people who are visually impaired or blind, allowing screen readers to convey the content. Alt Text is only necessary when it is contextually relevant and important. Decorative images can have an empty Alt attribute.

Alt Texts should be as accurate and concise as possible

The Alt Text should make sense within the surrounding context.

Information provided by the surrounding text does not need to be repeated.

The Alt Text should differ from the image caption.

Do not use "Image of" or "Graphic of" as an introduction. Screen readers recognize that they are dealing with images.

To reach the metadata of an image you have to open this inside the filelist. The metadata can be opened by clickin on the image or using the right click to open the option menu and pressing “Edit metadata of this file”.

Insert the text as accurate and concise as possible.

After saving these changes the text will be displayed inside the html code if the inspect mode is used.

Write Understandable Content

This topic is not web-only but might also influence more than one area of your job. In multiple cases you might be creating textual content for the website or any other medium.

Click here to learn more about understandable content.

Meaningful Link Text

When designing websites, it’s essential to pay careful attention to the links and buttons you include. Ensure that your link text clearly communicates the destination or purpose of the link to the user.

Click here to learn more about meaningful link text.